TOP 10 RECRUITMENT TIPS
Make it personal
Although it’s important to reach as many people as possible during recruitment, this doesn't mean that we should simply be repeating the same robotic phrases over and over again. When it comes to promoting a challenge, it’s far better to have 10 proper conversations than to hand 100 flyers into uninterested hands - it is, without a doubt, quality over quantity. Always add a personal twist - have you done the challenge yourself? What was it like? If you haven’t, why have you signed up, or why would you? Being relatable is key.
Create a plan and stick to it
Often recruitment feels like we’re all just throwing a lot of stuff at the wall and seeing what sticks. Having a day-by-day plan shared between everyone involved helps keep us all on track. But don’t just make a plan - stick to it!
Lecture shout-outs are criminally underused; they are definitely one of the most effective promotion strategies out there. If public speaking isn’t your thing, ask others to come along with you to quell the nerves, and be sure to practice your 20 second elevator pitch beforehand. Make sure you mention the details of the information meeting twice, and leave behind flyers.
Think about your challenges as an entire portfolio
Many RAGs simply run too many events. Instead of just choosing challenges for their own sake, try to think about them together as a whole portfolio. Every event you run should bring something different to the table and appeal to a different type of person. Kilimanjaro and Everest Base Camp, for example, are likely to appeal to the same kind of person and we’ve found this year that, when run alongside one another, one usually suffers.
Flyer on the day
Continuing to flyer on the day of the info meeting is really important. Flyers are often picked up, looked at, and forgotten the next day - make sure you save some for the day of the meeting and boost your numbers last minute.
If this is something you can do - do it! Freshers are the most likely group to sign up for a challenge, and the best place to find them is in their halls. If there isn’t an easy way for you to get in, think about contacting halls reps.
Follow up in general - emails, calls, Facebook messages - is all very important. This year we’ve noticed a particular difference in the numbers of those who are signing up having spoken to a member of the charity on the phone. Something that is becoming increasingly common and works very well is inviting those who are a little hesitant along to the Welcome Meeting - many will then sign up feeling reassured about the fundraising.
Take a break
Face-to-face promotion can be exhausting, particularly if you’re an introverted personality. Whether you’re out flyering, manning a fresher’s fair stall or touring halls, be sure to make time to take a break and spend some quiet time by yourself.
One of the greatest ways to stay motivated is to look at the results of all your hard work. Keep track of where you are - how many emails have you collected? How many have clicked attending on the Facebook event? During follow up, how many have signed up? Keeping a close eye will mean that you notice all the little wins which will eventually combine into the ultimate reward of having a fantastic challenge team onboard.
Ask for help
If you’re unsure on anything or feel overwhelmed, ask for help. No question is a stupid question!