Changes to our Privacy Policy

New changes to our Privacy Policy ensure that we are compliant with the new Regulation (EU) 2016/679 (GDPR), and highlight our commitment to fair, legal, transparent and legitimate usage of personal data.


As you may have heard, a new EU data protection regulation (the General Data Protection Regulation, or 'GDPR') comes into force today, 25th May 2018. This new law gives EU residents and citizens much more control over their personal data.

We have updated our Privacy Policy to ensure that we are compliant with new data protection legislation. This Privacy Policy sets out, inter alia, what data we collect, why we collect it, how and how long we store it, our legal bases for handling it, and who we might share it with. It also lists your personal data rights, and your right to raise concerns with our Data Protection Officer (DPO). 

We have set out some frequently asked questions below.

What do I need to do now?

Nothing. As part of our GDPR compliance we have been mapping and cleansing the data we hold, and tightening up our internal processes for data handling - there's no action required your end. If you're a current participant, you'll still continue to hear from us as normal. 

For insurance purposes, we retain your information for a period of time after your challenge ends, as detailed in the Privacy Policy. So if you're a past participant, you may also continue to hear from us.

This all said, please familiarise yourself with the new Privacy Policy, to ensure you are aware of your rights and the uses of your data.

Does your website use cookies?

Yes. We have a full Cookie Policy on our website, which explains what cookies are and how we use them to make our products and services better.

Almost all websites on the internet use cookies for website analytics, but you can control how they use cookies relating to your browsing behaviour by updating your preferences through your browser.

We also use Facebook Pixel and device identifiers to analyse our web traffic. An explainer on this can also be found in the Cookie Policy.

    Can I unsubscribe/update my preferences?

    If you're receiving marketing comms from us in the future and want to unsubscribe or update your preferences, you can do so using the links at the bottom of any of our emails.

    You can also request the removal, update, erasure of your personal data from our records by emailing

    Please note that if you are a current participant on a challenge, we are unable to erase all of your data as we require it to fulfil our contractual obligations to you. If you still wish to erase your data then that's fine - but we would have to cancel your booking.

    Where can I raise questions or complaints?

    Our Data Protection Officer is responsible for monitoring compliance with relevant data protection legislation and can be contacted at

    You can also contact the Data Protection Officer if you have any queries or concerns about our processing of your personal data, or to request a full viewing of, updates to, or removal of, your data.

    You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at



    We may modify our Privacy Policy from time to time, and will post the most current version on our website. If a change to our Privacy Policy affects your rights, we will follow procedures per our Terms & Conditions and we will update the webpage accordingly.